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There was a great Inc.com interview posted on HN yesterday (until some jerk commented on one line from the interview and ruined the whole conversation...) about

There was a great Inc.com interview posted on HN yesterday (until some jerk commented on one line from the interview and ruined the whole conversation...) about what an average day looks like for Jason: http://www.inc.com/magazine/20091101/the-way-i-work-jason-fried-of-37signals.html http://www.inc.com/magazine/20091101/the-way-i-work-jason-fr... Definitely worth the read.

antonovka 17y ago
This sort of wide-eyed devotion is their PR. You're not going to replicate it in your own company by buying into it. From the article: I don't use an alarm clock. Lately, I've been naturally waking up at 6:38 every morning. I used to wake up at 7:31 every morning, which is actually when I was born. So that was kind of creepy. How self-indulgent must you be before you agree to a piece like this?
- adamhowell 17y ago
  Yeah, that was weird. But, I do think if you're "buying into it" by creating a unique voice & finding low-cost ways to get your message out to the public -- & not by just trying to be another 37s -- that's a positive thing.
  - axod 17y ago
    It's not weird, it's self promotion, and PR. If you said "I use an alarm clock", no one would care or read any more. Saying "I wake up naturally at xx:xx" draws people in. Even if it is utter bs. 37s are very good at PR. I'd say it's their primary business.
    - briancooley 17y ago
      It might be PR, or it might just be the truth. I don't use an alarm clock, and I wake within a few minutes of the same time each morning. I always thought it odd, but maybe it's common.
Timothee 17y ago
It is a good article indeed. And I agree with you on the way the discussion went off-track. (though I don't know if I'd call the guy a jerk) I think it got just under a hundred comments but there wasn't much very interesting in it. It was mostly comments about Jason Fried not reading fiction but watching fiction on TV…

antonovka 17y ago

This sort of wide-eyed devotion is their PR. You're not going to replicate it in your own company by buying into it. From the article: I don't use an alarm clock. Lately, I've been naturally waking up at 6:38 every morning. I used to wake up at 7:31 every morning, which is actually when I was born. So that was kind of creepy. How self-indulgent must you be before you agree to a piece like this?

adamhowell 17y ago
Yeah, that was weird. But, I do think if you're "buying into it" by creating a unique voice & finding low-cost ways to get your message out to the public -- & not by just trying to be another 37s -- that's a positive thing.
- axod 17y ago
  It's not weird, it's self promotion, and PR. If you said "I use an alarm clock", no one would care or read any more. Saying "I wake up naturally at xx:xx" draws people in. Even if it is utter bs. 37s are very good at PR. I'd say it's their primary business.
  - briancooley 17y ago
    It might be PR, or it might just be the truth. I don't use an alarm clock, and I wake within a few minutes of the same time each morning. I always thought it odd, but maybe it's common.

Timothee 17y ago

It is a good article indeed. And I agree with you on the way the discussion went off-track. (though I don't know if I'd call the guy a jerk) I think it got just under a hundred comments but there wasn't much very interesting in it. It was mostly comments about Jason Fried not reading fiction but watching fiction on TV…