I'd agree with that. I actually think it was a bad move on their part. By having a $10k watch it draws media headlines away from their consumer product. I've

I'd agree with that. I actually think it was a bad move on their part. By having a $10k watch it draws media headlines away from their consumer product. I've seen many more headlines like "Apple's New $10,000 Watch" rather than "Apple's New Line of Smart Watches". For those that don't follow the technology news closely they may miss the launch of the regular product.