This is focused on Michigan? I would make that obvious and give people a quick way to move to their school. I was a bit lost when I went to the site and wanted

This is focused on Michigan? I would make that obvious and give people a quick way to move to their school. I was a bit lost when I went to the site and wanted a menu with school names. Ditto to answering "what's in it for me" for the users in terms of contribution. Warm fuzzies? Recognition? Cash? I would try paid first though, given the time vs cash balance of most college kids. In terms of delivering a value prop right off the bat, check out britekite's header graphic/animation - I've seen few sales pitches that get the job done as well. You should add in Calvin, btw, we had the distinction of sending more grad students to UM than UM undergrad did.