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I'm also surprised that Amazon has such a poor handle on their product reviews. Obviously fake reviews absolutely litter the site. Speaking as only a consumer,

by doktrin 12y ago

I'm also surprised that Amazon has such a poor handle on their product reviews. Obviously fake reviews absolutely litter the site. Speaking as only a consumer, it makes the process of purchasing much more cumbersome than it ought to be. It's not reasonable to expect Amazon (or anyone, really) to detect fraudulent behavior with perfect accuracy. I have to agree with the OP, though, in that they should be able to do a lot better. Many fake reviews are blatantly fake, and could easily be flagged by a relatively naive set of heuristics.

deleted 12y ago
[deleted]
Ovid 12y ago
> Many fake reviews are blatantly fake, and could easily be flagged by a relatively naive set of heuristics. Yes, that's true, but I think this is a question of scale. Amazon is the world's largest e-commerce site (well, I think they're #2 after Alibaba now) and I've worked on some of the world's largest sites. Even "trivial" solutions become much harder at that scale.