Part of the problem may be that your pricing comparison page makes no sense. Users (rightly) expect that aligned items in a comparison will relate to each other

Part of the problem may be that your pricing comparison page makes no sense. Users (rightly) expect that aligned items in a comparison will relate to each other. When I first started looking at the page, I sat there for at least a minute trying to figure out how "Wedding Jojo Domain" was related to "Unlimited Bandwidth." Line up the things that are related, and explain how they differ. A premium account gives unlimited bandwidth... how much does a regular account give? A regular site has "no privacy options" (let's skip the issue of "no privacy" being close to the worst possible combination of words you could put on your website), what does a premium site have? What are these privacy options? I've read the entire page and I don't think I could tell you a single meaningful difference between the two types of accounts. On a pricing note, it doesn't make any sense to me to pay for something like this monthly. You aren't going to get married on a monthly basis. Weddings happen once. Payment for the anouncement should happen once. Consider something like a one time $100 payment to unlock all the features. On explaining features, show, don't tell. There's not a single screenshot (of anything but themes), screencast or introductory video on the site. How can I know if I want a feature if I have no clue what it does? Show me. Make me want it. UPDATE Actually, I think I need to go back to the issue of words you should never put together anywhere on your site, because it happens more than once here: "no privacy" - Enough said. Context doesn't matter. I can't think of any combination of words I would be less likely to put on a website. "no support" - You can at least offer a knowledge base type of support "password protection" as a feature - Does this mean anyone can screw with my page if I don't have it?