4 ms·

I don't particular disagree, but I also don't think Apple is going after either "billionaires" or "watch collectors". Not that they would turn away sales from e

I don't particular disagree, but I also don't think Apple is going after either "billionaires" or "watch collectors". Not that they would turn away sales from either category, but the Apple Watch Edition seems to be pointed at those that use Apple products already but also happen to have a boatload of cash. I guess I am saying that I see the target market as celebrities.

giarc 12y ago
I'd agree with that. I actually think it was a bad move on their part. By having a $10k watch it draws media headlines away from their consumer product. I've seen many more headlines like "Apple's New $10,000 Watch" rather than "Apple's New Line of Smart Watches". For those that don't follow the technology news closely they may miss the launch of the regular product.