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> carve out a new niche of high end consumer electronics Yes! That's the concept I was looking for! In a few years we'll look back at this segment like we look
by tajen 12y ago
> carve out a new niche of high end consumer electronics
Yes! That's the concept I was looking for! In a few years we'll look back at this segment like we look back at the iPhone today: We didn't know it could exist, yet at was a vast blue ocean. However I wonder whether Apple nails it properly and what are the key pillars: If you started a gold electronic movement, wouldn't you auction and number the first series? "This watch, kid, was the 1000th ever made by Apple. I own a very particular moment in History. Look, in that series they hadn't even designed the Digital Crown to its final form." Isn't the current Apple Watch missing a bit of storytelling? Is 5 or 10 videos about the factory enough?
- dagw 12y agoNokia kind of tried something similar with Vertu. Offering basically the same $500 Nokia phone for $5000 - $15000, by just making the case out of more and more expensive material. Vertu seems to have been reasonably successful, but probably not a level Apple would be happy with. The big difference is that while Nokia actively tried to hide the fact the Vertu was basically just a Nokia phone in a more expensive shell, Apple is making no secret of the fact.
- narrowrail 12y agoDidn't Vertu also come with concierge service?
- dagw 12y agoKind of. The first year was free, then it was $2000-$3000 a year.