Not sure if the post author works for Tilt, but going to the Tilt website it looks like you can actually see the A/B test taking place. If you click on the top

Not sure if the post author works for Tilt, but going to the Tilt website it looks like you can actually see the A/B test taking place. If you click on the top left logo, a page will load and then a few milliseconds later it will change to something else. Might want to look into that, its a bit jarring.