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Watch people would much rather wear a cheaper mechanical than a gimmicky smartwatch.
by evol262 12y ago
Watch people would much rather wear a cheaper mechanical than a gimmicky smartwatch.
- dagw 12y agoActually I'm starting to wonder if Apple isn't going after watch people at all. I wonder if perhaps they're instead trying to target rich members of the cell phone generation who've never really owned any watch and who've never had any aspirations towards ever owning an expensive mechanical watch. Basically trying to carve out a new niche of high end consumer electronics.
- tajen 12y ago> carve out a new niche of high end consumer electronics Yes! That's the concept I was looking for! In a few years we'll look back at this segment like we look back at the iPhone today: We didn't know it could exist, yet at was a vast blue ocean. However I wonder whether Apple nails it properly and what are the key pillars: If you started a gold electronic movement, wouldn't you auction and number the first series? "This watch, kid, was the 1000th ever made by Apple. I own a very particular moment in History. Look, in that series they hadn't even designed the Digital Crown to its final form." Isn't the current Apple Watch missing a bit of storytelling? Is 5 or 10 videos about the factory enough?
- dagw 12y agoNokia kind of tried something similar with Vertu. Offering basically the same $500 Nokia phone for $5000 - $15000, by just making the case out of more and more expensive material. Vertu seems to have been reasonably successful, but probably not a level Apple would be happy with. The big difference is that while Nokia actively tried to hide the fact the Vertu was basically just a Nokia phone in a more expensive shell, Apple is making no secret of the fact.
- narrowrail 12y agoDidn't Vertu also come with concierge service?
- dagw 12y agoKind of. The first year was free, then it was $2000-$3000 a year.