The summary: "Get to know Droid a little better. Droid Does the Network. Droid is exclusive to Verizon Wireless, the most reliable network available." If you

The summary: "Get to know Droid a little better. Droid Does the Network. Droid is exclusive to Verizon Wireless, the most reliable network available." If you didn't know what the Droid was, what would you think it was, and why would you care? If you're not a VP of Marketing at Verizon, you're not going to like that copy. It's getting harder and harder to claim that SEO is snake oil. Companies like Yelp and Mint have been built on SEO -- it's how they can out-market Citysearch and Intuit. Simple and standards-aware design and factual copy get you 90% of the way there; that last 10% is the difference between a solid site and a $170M buyout.