I tried it myself, and I must agree with some other people. The branding is a bit cheesy. While some people considered Google to be cheesy in the beginning as

I tried it myself, and I must agree with some other people. The branding is a bit cheesy. While some people considered Google to be cheesy in the beginning as well, the name was a bit more consistent with the brand. While almost anything can turn into a brand name simply by being unique, the names that already exist for search are traditionally derived from what Yahoo! started. Bing, Google, etc. are all expansions of this. Duckduckgo.com is easy to remember, though. As for the search, I think it is fantastic. It is very slow, but the results seem to be very good, and the interface is clean. I would actually switch to using it if the results were obtained faster.