Yep, the watch is just a watch. They know it, I know it, you know it. Now, how do we make it look more like a "personal, exclusive, luxurious" experience? I wo

Yep, the watch is just a watch. They know it, I know it, you know it. Now, how do we make it look more like a "personal, exclusive, luxurious" experience? I wonder... The craftsmanship of a real watch is not something to be missed. But since Apple's watch is just electronics, they can't appeal to customers with a soul-less PCB. Instead, they make a Discovery how it's made movie about building a watch case.