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Excellent analysis. I can't believe they don't solicit a recurring donation to the universal fund immediately after a one time donationd! The donor is clearly a
by bglazer 12y ago
Excellent analysis. I can't believe they don't solicit a recurring donation to the universal fund immediately after a one time donationd! The donor is clearly already in the giving mindset.
I wonder how this SaaS "subscription" giving model would work for non profits that don't have a humanitarian mission. The model seems well suited to open source projects or advocacy groups.
- neodude 12y agoHey there, Thomas from Watsi here. We actually used to have a "Donate monthly" checkout during the one-time donation flow, but in the several months that the checkbox was live, I think exactly one person ever checked it. We also have a link to the Universal Fund after you make a one-time donation, and that's seen good conversions. That said, I definitely agree that there are other ways to solicit a donor to join the Universal Fund during / after a one-time donation. Our next idea for a test is to add a quick option immediately after a one-time donation that let's you sign up right there, something like, "Donate $5 every month! [Yes] / [No]".
- bglazer 12y agoHey thanks for responding Thomas! Good luck bringing even more people on board the universal fund. It's a really interesting model.