Millennial is a widely accepted term that means very specific things to marketers. Scott is not at all wrong to say that very many of the (often older) executiv

Millennial is a widely accepted term that means very specific things to marketers. Scott is not at all wrong to say that very many of the (often older) executives of today frankly do not understand millennials and thus a lot of today's trends might come as a total surprise. See: http://adage.com/article/digitalnext/millennials-party-brand-terms/236444/ http://adage.com/article/digitalnext/millennials-party-brand... http://adage.com/article/btob/google-millennial-influence-rise-b2b-buying/297552/ http://adage.com/article/btob/google-millennial-influence-ri...