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The company I work for just got hit with an Amazon SES probation for having too high of a bounce rate. Investigating into this, I learned that you can set up S

The company I work for just got hit with an Amazon SES probation for having too high of a bounce rate. Investigating into this, I learned that you can set up SQS queues for SES bounces or complaints. Complaints? Yeah, SES somehow gets information back when you hit the "Spam" button in gmail. An acceptable complaint rate is below 0.1%, and if you go above it you can get banned from SES, from other emailing services like Mandrill, or if you're emailing directly to ISPs they can block you at their level. So hit those spam buttons! Make email senders pay for bad email! (My story had a happy ending-- I cleaned up what segment of users my company is sending service emails to and now our bounce rate is below 5% like it should be.)

zrail 12y ago
> Yeah, SES somehow gets information back when you hit the "Spam" button in gmail. This is called FBL (feedback loop)[1]. It's a standard[2] adhered to by all of the bulk message senders (SES, Mandrill, marketing providers like Mailchimp, Emma, etc) and the big account providers like Gmail, Yahoo, etc. When you hit the "report spam" button that triggers an FBL message back to the Return-Path address in the message. Complying with FBL reports is super important to staying on the account providers' good sides. [1]: http://en.wikipedia.org/wiki/Feedback_loop_(email) http://en.wikipedia.org/wiki/Feedback_loop_(email) [2]: http://tools.ietf.org/html/rfc5965 http://tools.ietf.org/html/rfc5965
- click170 12y ago
  Does anyone know how to manually send these complaints to Google? Eg if you run your own mailserver and some Gmail account is spamming you? Thank you for the link to the wikipage, I didn't know about FBL. It's disappointing that the page can't provide more information on how feedback loops are established between mailbox providers though.
  - martey 12y ago
    Based on the links zrail mentioned, it looks like it is just a standard for sending abuse reports. The RFC looks pretty comprehensive, but there is also more information at https://en.wikipedia.org/wiki/Abuse_Reporting_Format https://en.wikipedia.org/wiki/Abuse_Reporting_Format.

zrail 12y ago

> Yeah, SES somehow gets information back when you hit the "Spam" button in gmail. This is called FBL (feedback loop)[1]. It's a standard[2] adhered to by all of the bulk message senders (SES, Mandrill, marketing providers like Mailchimp, Emma, etc) and the big account providers like Gmail, Yahoo, etc. When you hit the "report spam" button that triggers an FBL message back to the Return-Path address in the message. Complying with FBL reports is super important to staying on the account providers' good sides. [1]: http://en.wikipedia.org/wiki/Feedback_loop_(email) http://en.wikipedia.org/wiki/Feedback_loop_(email) [2]: http://tools.ietf.org/html/rfc5965 http://tools.ietf.org/html/rfc5965

click170 12y ago
Does anyone know how to manually send these complaints to Google? Eg if you run your own mailserver and some Gmail account is spamming you? Thank you for the link to the wikipage, I didn't know about FBL. It's disappointing that the page can't provide more information on how feedback loops are established between mailbox providers though.
- martey 12y ago
  Based on the links zrail mentioned, it looks like it is just a standard for sending abuse reports. The RFC looks pretty comprehensive, but there is also more information at https://en.wikipedia.org/wiki/Abuse_Reporting_Format https://en.wikipedia.org/wiki/Abuse_Reporting_Format.