A few great excerpts from the article: >founders vastly underestimate the risk of busted financing > It's vital that you have a clear picture of the traction

A few great excerpts from the article: >founders vastly underestimate the risk of busted financing > It's vital that you have a clear picture of the traction and proof points you'll need to show investors when you eventually do raise your A. And these proof points have to both demonstrate a significant jump in valuation and de-risk your concept >Keeping your burn rate low until you have product-market fit will give you the best chance at building a big company.