Btw my suggestions were just a template. I'm flattered that you used them as is :) 1. For the blurbs - remove the icons and add headers. Something like this -

Btw my suggestions were just a template. I'm flattered that you used them as is :) 1. For the blurbs - remove the icons and add headers. Something like this - https://cloudup.com/cGSjRmrWGkU https://cloudup.com/cGSjRmrWGkU 2. Gitlab.com as a product name is very confusing. When I first checked out gitlab.com my thought was "I'm already on gitlab.com, what's this other gitlab.com" :) So I have changed it to Gitlab Hosted to make it more clear Other Potential Improvements This section - https://cloudup.com/c4vipl-QFBU https://cloudup.com/c4vipl-QFBU tries to do everything. Explain features, introduce 3 different products and has a lot of text that could be removed I would suggest making the entire block about features but in a layered way. i.e first introduce common features and then differentiate the products. Some text could be removed - Subscriptions blurb can be replaced by "See our enterprise pricing page for subscriptions" or something similar. The way it is laid out now, it seems it is separate from Github Enterprise. The current feature text blurb is too much text and too little text at the same time :) Too much because it is just long lines of text. Too little because none of your features are explained elegantly. There is also a "much more" syndrome :) Just see - https://about.gitlab.com/features/ https://about.gitlab.com/features/ - Powerful Code review - "Merge requests with line-by-line comments, CI and issue tracker integrations and much more" with a giant image. Text doesn't say much and ends with an ambiguous "much more" and the image is intimidating unless you are familiar with Gitlab. Compare that to Pull requests section of stash "https://www.atlassian.com/software/stash?utm_source=bitbucket&utm_medium=link&utm_campaign=homepage&utm_content=bitbucket_for_enterprises" https://www.atlassian.com/software/stash?utm_source=bitbucke... Images are not much help but they help in avoiding a wall of text and all the sub features are explained The actual experience of using Bitbucket is not that great but they are doing a good job of explaining features :). Github enterprise also does something similar. I think you should also move "Better than Github" to a different section like say "Why use GitLab?" Having it right at the top seems very defensive and a bit distracting. One last thing - Link to some interesting projects using Gitlab and make it easy to find. You can even link to Gitlab.org somewhere. Looking around a repo gives a better feel for the product.