Apple has, on occasion, made very expensive versions of its products - expensive because of materials (solid gold headphones) or color (the [RED] Mac Pro), not

Apple has, on occasion, made very expensive versions of its products - expensive because of materials (solid gold headphones) or color (the [RED] Mac Pro), not technical achievement. These were usually one-off versions; now Apple is doing the same on a larger scale for those who, for whatever reason, want such extravagance.