It's just like the word authentic. When I see a restaurant with "authentic" in the byline I avoid it. If they have to call themself authentic than chances are t

It's just like the word authentic. When I see a restaurant with "authentic" in the byline I avoid it. If they have to call themself authentic than chances are they aren't. Authenticity is achieved by x-factor and word of mouth. When I ran my small company my title was owner. There was only one employee so it was obvious who "found" it. And sinced I financed it it was me who "owned" it.