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The Apple Watch Edition is for you. It just isn't for you to buy. It's there as an anchor, so you ratchet up your expectations of what's "reasonable" to spend.
by charliepark 12y ago
The Apple Watch Edition is for you. It just isn't for you to buy. It's there as an anchor, so you ratchet up your expectations of what's "reasonable" to spend. This post explains it well: http://simon-tanner.blogspot.co.uk/2015/03/apples-digital-watch-price-of-10k-isnt.html http://simon-tanner.blogspot.co.uk/2015/03/apples-digital-wa...
- ctdonath 12y agoBrilliant point. TL;DR - everyone's talking about the $10,000 price. Nobody is talking about the $350 price any more. Of course you're not going to buy the expensive one ... you're going to get the cheap one, having unconsciously accepted its price.