I understand your point, but as the owner of a "serious luxury watch" (I've had mine for 15 years) I don't understand the motivation. My watch is a thing of bea

I understand your point, but as the owner of a "serious luxury watch" (I've had mine for 15 years) I don't understand the motivation. My watch is a thing of beauty. The Apple Watch maybe cool, but beautiful, in the sense that my watch is, it ain't. A fitness band is useful, and not beautiful. And I can wear that on my other arm, so get the best of both worlds. In this context I do not understand Apple's thinking. It's also why my dev time is spent on the Microsoft Band, and won't be invested in the Apple Watch.