It peeves me somewhat just how consistently people talking about design for people who are not tech savvy invoke older people and more often women than men. "S

It peeves me somewhat just how consistently people talking about design for people who are not tech savvy invoke older people and more often women than men. "So easy your grandma/mom could use it" does convey a lot of information but only because I know about the cultural sexism and ageism that is being employed to make the point. And in this article I think their ageism lead to a logical failure: they say the number of old people is growing, as if people are losing their abilities as they age (which is of course true but not really relevant to "have you chosen to learn to use computers"). Amusingly, they similtaensously make this logical error and acknowledge it by saying eventually all old people will be digital natives... But in the meantime the population is growing.