This model seems to come up every few years but never quite makes it. Here's a version from 2000 with uglier graphics and more shouty copy, but the same idea:

This model seems to come up every few years but never quite makes it. Here's a version from 2000 with uglier graphics and more shouty copy, but the same idea: https://web.archive.org/web/20001018093126/http://www.safetyagent.com/ https://web.archive.org/web/20001018093126/http://www.safety... . I remember another version where you scanned your household goods to get recall updates. Of course, previous failure doesn't mean the model is doomed (see grocery delivery in 2014 vs 2000) but there may be a piece missing --- is this a service that Amazon or Toys-R-Us could provide as a value add? Otherwise I'm not sure how you get CAC below LTV at a scale to cover overhead.