Buying glasses online is a definitively sub-par experience. It's very difficult to find ones that are fitted exactly right and look the way you want. If you re

Buying glasses online is a definitively sub-par experience. It's very difficult to find ones that are fitted exactly right and look the way you want. If you re-order exactly the same frame style and size as you've had previously, then you can do alright, but it's hard to get the same experience as with a physical store. Also, people often put off getting new glasses until they have to, and it's convenient to get it all done in one shot. Additionally, the business is still sitting on some convenient anti-competitive regulations that exist at the state level in most places. Another big factor is insurance. Health insurance often covers enough of the cost of eye exams and glasses, people end up not caring how much it actually costs. The fact that there are many places to buy glasses online but they still have a very limited marketshare is perhaps the best evidence that it's not really a comparable experience.