It isn't just Betty who has problems. I once went to the Amazon.com homepage and counted the number of clickable regions on my screen. The total was over 100.

It isn't just Betty who has problems. I once went to the Amazon.com homepage and counted the number of clickable regions on my screen. The total was over 100. Practical navigation with such an interface is impossible without a highly trained mental/visual filter. Those who have developed such a filter find it easy. Those who haven't, suffer. Those who can't, suffer endlessly. So throw a typical web interface in front of people with certain kinds of troubles with attention or sensory processing, and you get a disaster. And even without those troubles, and with the mental filter, how often do you click the wrong thing? Be honest. Pretty often, I'd say. And then there are the intentional distractions. I've been webbing since '93. I have never had a problem with ads, per se. I've never run Adblock. But I always run Flashblock. Without it, much of the web is a chaotic mess of blinking, beeping nonsense. The future creeping toward us -- with HTML5+JS animations everywhere while I'm trying to read -- is scary indeed. So think about the ideas in this post for all of us, not just for Betty.