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This perfectly sums up why Apple has jumped the shark - resorting to gimmicks like a gold in order to milk customers - there isn't even a pretence that the gold

This perfectly sums up why Apple has jumped the shark - resorting to gimmicks like a gold in order to milk customers - there isn't even a pretence that the gold watch is better in any way. I'm sure it'll make them a lot of money, but it does mark a further change in direction, from consumer electronics to fashion accessories.

mrbriskly 12y ago
Although I agree with you– just to play devil's advocate, I think it's a welcome change from the Sculley days when the Mac nearly died. Rather than appealing to the "true artists and professionals" (which worked out GREAT for Apple /s) during those years, they're appealing to a wider demographic (as they did since the iPhone made smartphones go mainstream). I'm not saying mainstream vs. pro has to be diametrically opposed, but this is a great way to tackle a niche that Apple has been starved of in the pre-iPod era. As a Mac fan, I'm hoping they'll invest this capital back into polishing their software lineup.