I believe that Loopt's aggressive integration with other related sites is a prescient move, as the services that integrate into more external sites in general w

I believe that Loopt's aggressive integration with other related sites is a prescient move, as the services that integrate into more external sites in general will increase their relevance and reach. I can't wait to see the list of sites they have integrated with, and I wonder what sites will be next? Introducing this feature signals of a shift in focus, either toward opening up their platform, and allowing third party services to make their own service more useful, or establishing a foothold in event listing market with ambitions to later directly compete with them. I believe that the former would align with their business interests, while the latter would align with improving the user's experience as well as allow loopt to focus on its core product. I'm curious as to how they define their core product, and how that might evolve. Any ideas?