Pretty much this. Paid placements in the article are the only tolerable ads on mobile. I used to build news sites for a living, the whole ecosystem runs on the

Pretty much this. Paid placements in the article are the only tolerable ads on mobile. I used to build news sites for a living, the whole ecosystem runs on the fact that there are users who will click anything. It's dirty, and I liken it to making money by selling free trials that people forget to cancel. Which is why I stopped doing it.