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It will be extremely exciting to watch location-based advertising and associated monetization models become a reality. I have a feeling Sam and Loopt will be a

• fnid 17y ago
  I'm not excited about it at all. I don't need more companies interrupting my brainwaves trying to convince me to part with my money.
  • milkshakes 17y ago
    That's not the point. Though those companies will inevitably exist, there will be others that build more creative, less intrusive/distracting business models. Remember advertising before adsense? Users with purchasing intent are now provided a convenient means of acting upon that intent, and those without it are far less annoyed by text ads, that are less interruptive than the banners that that used to dominate the scene.
  • jmtame 17y ago
    The coupons in Loopt actually help you save money when you're out and looking for food. Not a bad thing =]
  • BRadmin 17y ago
    Figuring out a way to monetize the mobile space in this way has eluded platform providers, location-based services, and advertisers for about a decade. Maybe it's unfortunate, but when this happens and the $$ comes, we'll see some radical innovation with LBS. Call me new-fashioned but I'm looking forward to walking down the street and, at a glance of my phone, seeing all of the cool events and activities currently going on within my proximity...