3 ms·

It Knows Where You Are, and What You’re Looking For

26 points by jmtame 17y ago

BRadmin 17y ago
It will be extremely exciting to watch location-based advertising and associated monetization models become a reality. I have a feeling Sam and Loopt will be at the forefront of carving out this new frontier...
- fnid 17y ago
  I'm not excited about it at all. I don't need more companies interrupting my brainwaves trying to convince me to part with my money.
  - milkshakes 17y ago
    That's not the point. Though those companies will inevitably exist, there will be others that build more creative, less intrusive/distracting business models. Remember advertising before adsense? Users with purchasing intent are now provided a convenient means of acting upon that intent, and those without it are far less annoyed by text ads, that are less interruptive than the banners that that used to dominate the scene.
  - jmtame 17y ago
    The coupons in Loopt actually help you save money when you're out and looking for food. Not a bad thing =]
  - BRadmin 17y ago
    Figuring out a way to monetize the mobile space in this way has eluded platform providers, location-based services, and advertisers for about a decade. Maybe it's unfortunate, but when this happens and the $$ comes, we'll see some radical innovation with LBS. Call me new-fashioned but I'm looking forward to walking down the street and, at a glance of my phone, seeing all of the cool events and activities currently going on within my proximity...
milkshakes 17y ago
I believe that Loopt's aggressive integration with other related sites is a prescient move, as the services that integrate into more external sites in general will increase their relevance and reach. I can't wait to see the list of sites they have integrated with, and I wonder what sites will be next? Introducing this feature signals of a shift in focus, either toward opening up their platform, and allowing third party services to make their own service more useful, or establishing a foothold in event listing market with ambitions to later directly compete with them. I believe that the former would align with their business interests, while the latter would align with improving the user's experience as well as allow loopt to focus on its core product. I'm curious as to how they define their core product, and how that might evolve. Any ideas?

26 points by jmtame 17y ago

It will be extremely exciting to watch location-based advertising and associated monetization models become a reality. I have a feeling Sam and Loopt will be at the forefront of carving out this new frontier...

fnid 17y ago
I'm not excited about it at all. I don't need more companies interrupting my brainwaves trying to convince me to part with my money.
- milkshakes 17y ago
  That's not the point. Though those companies will inevitably exist, there will be others that build more creative, less intrusive/distracting business models. Remember advertising before adsense? Users with purchasing intent are now provided a convenient means of acting upon that intent, and those without it are far less annoyed by text ads, that are less interruptive than the banners that that used to dominate the scene.
- jmtame 17y ago
  The coupons in Loopt actually help you save money when you're out and looking for food. Not a bad thing =]
- BRadmin 17y ago
  Figuring out a way to monetize the mobile space in this way has eluded platform providers, location-based services, and advertisers for about a decade. Maybe it's unfortunate, but when this happens and the $$ comes, we'll see some radical innovation with LBS. Call me new-fashioned but I'm looking forward to walking down the street and, at a glance of my phone, seeing all of the cool events and activities currently going on within my proximity...

milkshakes 17y ago

I believe that Loopt's aggressive integration with other related sites is a prescient move, as the services that integrate into more external sites in general will increase their relevance and reach. I can't wait to see the list of sites they have integrated with, and I wonder what sites will be next? Introducing this feature signals of a shift in focus, either toward opening up their platform, and allowing third party services to make their own service more useful, or establishing a foothold in event listing market with ambitions to later directly compete with them. I believe that the former would align with their business interests, while the latter would align with improving the user's experience as well as allow loopt to focus on its core product. I'm curious as to how they define their core product, and how that might evolve. Any ideas?