I'm not sure how Facebook is particularly relevant to ZeroCater. What about the thousands of companies that have died before they got anywhere near their endgam

I'm not sure how Facebook is particularly relevant to ZeroCater. What about the thousands of companies that have died before they got anywhere near their endgame? Maybe their visions and strategies were flawed, and that was reflected in ridiculous mission statements and nonsense marketing copy about "changing the world." I don't think "they technically could become a big important company one day" is a reasonable defense or excuse from judgment. And, funnily enough, I don't remember Facebook ever talking about "changing the world" in its early days. It's hype, it's marketing bullshit, it's cliche, it's premature, and IMO it speaks to a lack of grounding and a focus on the wrong things.