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> then we don't know you've opted-out and we don't know your history either so we show you even worse/generic ads But that's what people want - generic ads. In
by frik 12y ago
> then we don't know you've opted-out and we don't know your history either so we show you even worse/generic ads
But that's what people want - generic ads. Instead of spying on user the ad networks should spy on content (crawl the web pages were the ad is on).
It's very easy, the first time an ad is served from a specific page it's new for your network and you show a generic ad related to the topic of the website. Then you crawl the new page. For every new visit of that page you now have some information and can show a related ad to that page!
Hint: That's how Google Ads work. There is no need to spy on visitors.
- manigandham 12y agoActually they don't. People want ads for what they're interested in. Time and again, that's been the number 1 complaint, that they see ads that aren't fit for them. Contextual relevancy is hard (and what you talked about isn't scalable) but that's not the only issue. A mainstream news site can get a massive amount of people of all kinds, an ad about cars to one might be irrelevant to another. It's just not that simple to show "generic" ads, especially when advertisers increasingly want better and more accurate targeting. It's better for both sides to have this tracking, companies get better performance and users see what they're actually interested in. Again the legitimate companies don't know anything personal about you... at most we know what you've seen, what you've clicked and can guesstimate that maybe you like a certain thing or another. And 15-30 days later we delete the profile because it's old. Not exactly a giant NSA database of your life here.