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Focusing on the customer enough does not ensure uniqueness. It is very possible to be in a market where customers needs are satisfied.

• pknerd 12y ago
  Zappos?
  • hueving 12y ago
    Zappos is not unique. They don't have a monopoly on anything and ultimately sold out to Amazon probably because there wasn't a way to grow much beyond their market of people who pay premiums on everything to get easier returns.