FWIW, it's the age we're in. The previous generation's culture is just grist for today's commerical engines. Consider the implications when a publication info

FWIW, it's the age we're in. The previous generation's culture is just grist for today's commerical engines. Consider the implications when a publication informs us: "For any true fan of cartooning, it is a must-read, a must-buy, a must-pick-up." This is the manufacture of a social standard for fandom, placing the power of identity outside of the individual and replacing it with consumer choices. It's that old mentality Adbusters fought so hard against: "Buy this product to get this identity." Back to my Atari 2600 now, stay off my lawn.