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Low capacity means they lack the man power to do fancy custom campaigns( think Vox Media level customization http://www.voxmedia.com/vox-advertising http://www.
by majani 12y ago
Low capacity means they lack the man power to do fancy custom campaigns( think Vox Media level customization http://www.voxmedia.com/vox-advertising http://www.voxmedia.com/vox-advertising )
Relevance advantage means that a site is so big and important in a broad category that it's worth it for advertisers to pay a premium to get frequent views from its readers( think of how TechCrunch is so central to the tech community)
- hackuser 12y ago> Low capacity means they lack the man power to do fancy custom campaigns That's confusing to me, because the grandparent said: > One single programmer can run a web site with tenfold their capacity How could one programmer run a website with more manpower than Gigaom or DDJ?