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> So where is this reported decline? It doesn't show up in numbers anywhere. "Network paid clicks, which include clicks related to ads served on non-Google pro

> So where is this reported decline? It doesn't show up in numbers anywhere. "Network paid clicks, which include clicks related to ads served on non-Google properties participating in our AdSense for Search, AdSense for Content, and AdMob businesses, decreased approximately 11% over the fourth quarter of 2013 and decreased approximately 7% over the third quarter of 2014"[1] "Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our Network members, decreased approximately 3% over the fourth quarter of 2013 and decreased approximately 3% over the third quarter of 2014."[1] "Google's Ad-Price Declines Continue for 12th Straight Quarter"[2] > There isn't a single cite in this entire thread to back that claim up outside of the anecdotal examples. ChuckMcM cited Google's earnings report in a top-level comment[3] nine hours before you claimed there isn't a single cite. [1] http://investor.google.com/earnings/2014/Q4_google_earnings.html http://investor.google.com/earnings/2014/Q4_google_earnings.... [2] http://adage.com/article/digital/google-s-ad-rate-declines-continue-12th-straight-quarter/295450/ http://adage.com/article/digital/google-s-ad-rate-declines-c... [3] https://news.ycombinator.com/item?id=9175725 https://news.ycombinator.com/item?id=9175725

nikcub 12y ago
You're citing adsense which is CPC while most media is CPM and display advertising. They are two entirely different sectors. AdSense struggles to distinguish between DrDobbs and a 12 year old writing about learning programming on Blogger. It performs when you have purchasing intent based sectors like gadgets, photogaphy, etc. (and a lot of blogs have built around that) There is also a confusion here where CPM is used to refer to total CPC revenue divided by total pageviews. CPM is a specific display model where advertisers purchase Units of traffic volume and it scales out. In any case neither DrDobbs nor GigaOM ran CPC ads in any significant volume (likely would only fill unsold display as backfill). It is telling that somebody from DrDobbs - a display ad business would cite AdSense CPC performance or ad market performance as a reasoning for their failure. To me it just speaks to not understanding what went wrong. Nobody should expect to take a premium magazine like DrDobbs, split it into online articles and then slap AdSense onto it and then sit back and count the money. That is totally unrealistic. It also doesn't work with just CPM markets either. Premium brands require humans to sell them and not algorithms. If you don't have the scale to hire a sales team then you need to join a network.
- nazgul 12y ago
  Exactly. No publishing site serious about making money sells anything on a CPC. It's CPM or leads, all the way.

nikcub 12y ago

You're citing adsense which is CPC while most media is CPM and display advertising. They are two entirely different sectors. AdSense struggles to distinguish between DrDobbs and a 12 year old writing about learning programming on Blogger. It performs when you have purchasing intent based sectors like gadgets, photogaphy, etc. (and a lot of blogs have built around that) There is also a confusion here where CPM is used to refer to total CPC revenue divided by total pageviews. CPM is a specific display model where advertisers purchase Units of traffic volume and it scales out. In any case neither DrDobbs nor GigaOM ran CPC ads in any significant volume (likely would only fill unsold display as backfill). It is telling that somebody from DrDobbs - a display ad business would cite AdSense CPC performance or ad market performance as a reasoning for their failure. To me it just speaks to not understanding what went wrong. Nobody should expect to take a premium magazine like DrDobbs, split it into online articles and then slap AdSense onto it and then sit back and count the money. That is totally unrealistic. It also doesn't work with just CPM markets either. Premium brands require humans to sell them and not algorithms. If you don't have the scale to hire a sales team then you need to join a network.

nazgul 12y ago
Exactly. No publishing site serious about making money sells anything on a CPC. It's CPM or leads, all the way.