>Suddenly, though, there's this new game on the internet. Not a lot of eyeballs at first, so it starts in free weekly category. Suddenly though, Google (and may

>Suddenly, though, there's this new game on the internet. Not a lot of eyeballs at first, so it starts in free weekly category. Suddenly though, Google (and maybe some other companies) can tell you how many ads are actually getting action rather than just eyeballs. >It's a metric like we've never seen before, it's the killer metric. Sure, you could get this from surveys, or test markets, but this is like measuring everyone who sees the ad. It's pretty cool. >But remember, metrics this accurate are dangerous, it shows when advertising doesn't work too. I suspect that metric is nowhere as accurate as most people believe it to be. But I agree with the spirit of this message: a lot of the BS is getting exposed.