Previously, it wasn't just that TV channels were bundled. Rather, the prices for each individual channel weren't known. How could you even decide if the bundle

Previously, it wasn't just that TV channels were bundled. Rather, the prices for each individual channel weren't known. How could you even decide if the bundle is a good deal without knowing the price of its components? So, even for the subset of people who would prefer bundling, this is a great thing! Now we can actually tell if a bundle is being competitive.