if i am going to spend several hundred $ minimum on a watch watch, why not spend it on a decent looking digital watch where i can apply different clock faces.

if i am going to spend several hundred $ minimum on a watch watch, why not spend it on a decent looking digital watch where i can apply different clock faces. because of the 18 hour battery life? Given this constraint it may be a cool gadget at this time, but with a battery life of less than a day I don't see it as a replacement of a real watch.