I concur. Back in 2006-2008, AdWords was incredibly effective for my company, then the leads gradually dried up, and after a while we realized it provided nothi

I concur. Back in 2006-2008, AdWords was incredibly effective for my company, then the leads gradually dried up, and after a while we realized it provided nothing useful anymore, unless you buy incredibly expensive keywords (up to several dollars per click). It may still be effective for pure consumer-oriented services, but is IMO useless nowadays for B2B unless you're a large, deep-pocketed company.