> if your web site depended on advertising from Google They are dependent on Google DoubleClick, but not on Google's CPC product. I'd be surprised if AdWords

> if your web site depended on advertising from Google They are dependent on Google DoubleClick, but not on Google's CPC product. I'd be surprised if AdWords/CPC made up 5% of GigaOm revenue (it would look more like: 50% conference business, 45% display ads, 5% other ads). CPC is used as backfill on display - right now GigaOM have campaigns from Verizon, Tile and Asana running.