a bit sensationalist. Sure it may mean a shift in UX - but an "action" is just another layer of abstraction on top of the apps people still need. Again, the on

a bit sensationalist. Sure it may mean a shift in UX - but an "action" is just another layer of abstraction on top of the apps people still need. Again, the only real 'innovation' here IMO is allowing developers to continue to innovate - they will make billions off it though and that's the goal. We've seen smart watch apps for years - most of the 'novelties' of smart watches have been played out on android devices - so I'm not really one to think that the concept of a smartwatch is going to make apps an afterthought - actually, the apps will be on your wrist all the time so it might have the opposite effect.