The "best" device is also one that is hard for their competitors to manufacture. The strategy is to dump a huge amount of money into a competitive advantage tha

The "best" device is also one that is hard for their competitors to manufacture. The strategy is to dump a huge amount of money into a competitive advantage that's not easy to duplicate. Charge a huge premium by being out in front, then the rest of the industry falls in line eventually (such as with Intel's Ultrabook initiative). The followers pay somewhat less, but they also don't see a premium. It almost doesn't matter what they do as long as it's hard for a competitor to match cheaply.