That's true, but look at Mixx (http://www.mixx.com http://www.mixx.com). It's not actually very functional. They break up the front page into two small lists (n

That's true, but look at Mixx (http://www.mixx.com http://www.mixx.com). It's not actually very functional. They break up the front page into two small lists (news and videos) that all run together. There is also a lot of other things going on all over the page. You can't glance at the page and see what's going on at all. Now look at Klipboardz (http://www.klipboardz.com http://www.klipboardz.com). The only thing you see is large story headlines and pictures to go with the stories. There is no confusion and no way to get lost. I don't think that Mixx has a better UI, I think they have prettier graphics on their page. So maybe a graphic artist and a PR person are half the battle.