I've tried to sell t-shirts via Facebook ads, without much luck. Actually, a couple years ago when Facebook Ads were called Facebook Fliers, and there was very

I've tried to sell t-shirts via Facebook ads, without much luck. Actually, a couple years ago when Facebook Ads were called Facebook Fliers, and there was very little competition, we sold a ton of t-shirts. This "insider's confession" is extremely contradictory. He starts about by saying "People on Facebook won’t pay for anything". And then he closes by saying that once the legit advertisers start to grow on Facebook, it will push the scammers out. How are legit advertisers going to be able to do that if no one on Facebook buys anything, regardless of the targeting? And then he claims the legit guys will be able to afford $10-50 CPMs. I can't imagine that will actually happen. Maybe it will, but as of now, people are on Facebook to talk and share with their friends. If a business wants to be successful on Facebook, then it needs to be successful in the old school real world way: word-of-mouth. Make an awesome product, get people talking about it, and you'll see lots of Facebook traffic and conversions.