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"But it's not that hard to hit a 1-3% CTR on FB now -- especially with the newsfeed ads." Facebook introduced newsfeed ads in 2012, and this article might (?)
by jonnathanson 12y ago
"But it's not that hard to hit a 1-3% CTR on FB now -- especially with the newsfeed ads."
Facebook introduced newsfeed ads in 2012, and this article might (?) date from as far back as 2011, going by the statistics and dates cited in it. I might be wrong about that, but I do know it's an older article. Andrew doesn't date these blog posts, but I remember reading this article years ago.
- yeldarb 12y agoOne of the nice things about Open Graph Protocol is that these sorts of things are often in the article's metadata: <meta property="article:published_time" content="2012-04-05T11:50:46+00:00" />
- jonnathanson 12y agoOk, good catch. :) I'll own up to the embarrassment I deserve right now. Even still, the point stands: the article was published before newsfeed ads debuted (in June '12), and certainly before their use became commonplace enough to establish benchmark CTRs.