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It's all about ad views. Twitter's investors are interested in the MAU (monthly active users) which is measured as number of users who log in once in the month.
by markuns 12y ago
It's all about ad views. Twitter's investors are interested in the MAU (monthly active users) which is measured as number of users who log in once in the month. Showing a growing, active user base means the company is seen as more valuable by said investors.
- clay_to_n 12y agoI don't buy this. Twitter has a lot to lose if they were caught creating fake accounts. However, other people creating fake accounts certainly might benefit them for the reason you suggested - but these bots were not made by Twitter.