"When HotWired showed banner ads for the first time in history, people clicked just to check out the experience. Same for being the first web product to email p

"When HotWired showed banner ads for the first time in history, people clicked just to check out the experience. Same for being the first web product to email people invites to a website – it works for a while, until your customers get used to the effect, and start ignoring it." Well, duh, people tend to avoid unrewarding experiences. And advertisement is basically the pursuit of pushing unrewarding experiences onto people. Of course once they are onto you they won't fall for the tricks again. People have just become much, much better at filtering now (both mentally and digitally).