In India, McD is "Luxury-cool-young" food. It has to be seen to be believed, the amount of young people that flock McDs here. The food is neither cheap nor expe

In India, McD is "Luxury-cool-young" food. It has to be seen to be believed, the amount of young people that flock McDs here. The food is neither cheap nor expensive. They have some unique variations - grilled Paneer (ala Haloumi) sandwich, etc. And the service is fast-ish but not under-a-minute fast. And they are pushing the service norms for the better. For an outsider and an Indian alike, their trained-earnestness may come off gimmicky but the core lessons are good in a country where service can use many doses of improvement.