2 ms·
> If I wanted a coffee with lots of sugar and dairy added, > I would go to a place that specialized in such > concoctions, thanks! I don't necessarily disagr
by burgreblast 12y ago
> If I wanted a coffee with lots of sugar and dairy added,
> I would go to a place that specialized in such
> concoctions, thanks!
I don't necessarily disagree, but would you kill a $2B/yr product?
In 2010, McDonald’s CEO Don Thompson said coffee accounted for more than 6% of its U.S. sales. That share may since have increased, but even 6% of the chain’s 2013 domestic sales would be $2.15 billion.
- jessaustin 12y agoHaha you're right of course. I'm not saying the illegible garish mess that McD's has for a menu is the wrong thing for them, but I do see why more footprint-growth-focused chains don't have that.